The History of Panasonic Bicycles

(still under construction)

Mr. Konosuke Matsushita was the man behind the National/Panasonic company.  As a child he was adopted into a family who owned a bicycle shop.  He passion for bicycles began at an early age and before long he was creating new innovations for the benefit of the cycling world.

In Japan, Mr. Matsushita’s company was known as National.  This presented problems when looking to sell products in other countries such as the USA, so the name Panasonic came about for use on exported products.

Mr. Matsushita was always passionate about his bicycles and he refused to put his name on something he considered to be less than a quality product.  Perhaps this would explain why even the inexpensive low-end models such as the Sport 500 seemed to be so much nicer than the boat anchor department store bikes being sold at the time.

Matsushita was also known for his Panaracer brand bicycle tires.  He created the first successful synthetic tubular tires and Panasonic tubular cement is also highly regarded.

Panasonic Historical Timeline

  • 1918  –  Mashushita Electric founded.  (Parent company that would eventually be known as Panasonic)
  • 1923  –  A new battery powered bicycle headlamp was developed and distributed to bicycle dealers.
  • 1951  –  Bicycle frame production begins
  • 1952  –  Production of a roadster-model bicycle by C.K.D.
  • National Tire Company established
  • 1956  –  Sport type bicycle production begins
  • 1958  –  Received license of sticking certification mark of J.I.S. (Japan Industrial Standard) for frames from M.I.T.I. (Ministry of International Trade and Industry)
  • 1962  –  Received license of sticking certification mark of J.I.S. for complete bicycles from M.I.T.I.
  • 1965  –  Factory established in Kashihara city in Osaka, Japan and National Bicycle Ind. Co. was established
  • 1967  –  Japanese national bicycle racing team adopts use of our bicycles for World champion competition.
  • 1971  –  Began to export Panasonic bicycles to Panasonic Company U.S.A.  Also began to export bicycles to Schwinn Bicycle Company U.S.A.
  • 1972  –  Japanese Olympic Bicycle Team adopted our racing bicycles for Munich Olympics.
  • 1973  –  Reward received for quality control from Osaka division of M.I.T.I.
  • 1974  –  Gojyo National Bicycle Parts Co. Ltd. established (wheel assembly factory)
  • 1976  –  Japenese Olympic Bicycle Team adopted our bicycles for the Montreal Olympics.  Only our Racing and 10 Speed bicycles were selected as up-to-date bicycles among the world bicycling manufacturers and demostrated at Benjamin Franklin Institute in Philadelphia for the American Bicentenial Celebration.
  • 1979  –  Began to export frames and bicycles to Europe.
  • Began to export frames and bicycles to Canada.
  • Began to export frames and bicycles to Austrailia.
  • Organized Panasonic/Shimano Racing Team in U.S.A.
  • 1980  –  Began to export bicycles to T.I. Raleigh (U.S.A.)
  • Japanese Olympic Bicycle Team adopted our racing bicycles for the 1980 Moscow Olympics
  • 1989  –  Panasonic Bicycles pulls out of North American market after the Dollar/Yen ratio makes bicycle market too unprofitable.
  • TODAY  –  Panasonic continues to build high quality bicycles for other world markets.  A small number of bikes and frames remain available to North America through Madison, Wisconsin based Yellow Jersey Bicycles.

Panasonic in North America

Panasonic began exporting bikes to the U.S. way back in 1971. Those were the early bicycle boom days and Panasonic having been a bicycle maker for many years wanted in on the market.

We were lucky enough to be put in touch with the ex National Sales Manager for Panasonic’s bicycle division here in the U.S., Mr. Norman Halperin.  Panasonic was Norman’s initial entry into the bicycle industry – starting with Panasonic on April 19th, 1979 as a Sales Rep covering Metro New York, New Jersey and Connecticut.   At the time Panasonic had only one other Rep in the Chicago area and after another six months he left the company.

With only six months experience in the bike business Norman found himself being a senior man in sales department.  It was at that point that Panasonic decided to go nationwide and Norman became the National Sales Manager and started hiring reps all over the country.

(more to come…)

Panasonic bikes hiding behind other labels…

You may be surprised to learn that Schwinn, Raleigh, Royce Union, Suteki, Centurion and other labels all at one time or another had Panasonic built bicycles wearing their badges.  Schwinn’s very first outsourced bikes back in the early 70s were built by Panasonic.  These were the “World” bikes such as the World Traveller and World Voyager.  Later on in the 70s, Schwinn made a deal with Panasonic to build the LeTour model which would become the second most popular model for Schwinn in the 1970s.

Panasonic Cycling Teams

Yes, Panasonic supported more than a few cycling teams over the years.  We have yet to sort out an official write-up for this web site, so in the meantime have a look here.